Find What's Broken
in Your Online
Casino Launch
Nobody is checking the whole thing
Your platform provider, licence agent and affiliate manager each see one slice. None of them is looking at whether it works together.
The expensive faults surface in month two
Leaking bonus terms, withdrawals nobody is staffed to process, a PSP that exits your biggest market. All of it visible beforehand, to someone who knows where to look.
Your launch budget burns while you fix it
Repairing a foundation with players already on it costs several times what it costs beforehand - and the spend does not pause while you do it.
You're building or live.
You want a second opinion.
- Your licence is chosen and your platform is signed or in final negotiation
- It is your first gambling business, but not your first company
- You are a few weeks from go-live and want the whole build checked
- You are already live and the numbers look wrong
- An investor wants independent confirmation before the next tranche
- You need a compliance audit for a regulator
- You want penetration testing or RNG certification
- You need legal advice rather than commercial judgement
- You just want validation. We will give you our findings.
Three documents.
One clear decision.
Plus a 90-minute readout with your team and a 30-day follow-up call, both included.
Two Weeks, or Find Out the Expensive Way
Most of this would surface on its own eventually - in month two, with players on the site.
Published in full.
Not a sample.
Every checkpoint we score, mapped to the four phases of the KickStart iGaming Framework - so wherever a gap turns up, you can see which part of your build it belongs to. Licence conditions and market coverage are scored against the jurisdiction you actually hold; if that decision is still open, start with the iGaming licence guides instead.
Whether your legal and financial base can carry a live online casino, and whether the plan survives real economics.
Licence & corporate
- Licence status, conditions, and whether it genuinely covers every market you intend to take players from
- Corporate structure behind the licence - entity, ownership disclosure, tax exposure, banking acceptability
- Terms & conditions and bonus terms reviewed against your licence conditions, not a competitor's copy
- AML and KYC policy that exists, is current, and matches what your platform can actually enforce
- Responsible gaming obligations mapped market by market - limits, self-exclusion, reality checks
- Data protection - lawful basis, privacy policy, and processing agreements with every supplier touching player data
- Player funds handling and segregation arrangements, where your licence or your market requires them
Commercial & financial
- Launch budget against realistic cost-to-first-profit - is the runway long enough to reach it
- Bankroll and variance cover: whether you survive a genuinely bad month in month one
- GGR-to-NGR bridge stress-tested - bonus cost, affiliate cost, platform fee, game royalties, payment fees
- Acquisition cost assumptions checked against what those players actually cost today, per market
- Cashflow timing - PSP settlement cycles, rolling reserves, affiliate payment terms, and the gap between them
- Currency and FX exposure across player deposits, supplier invoices and your own cost base
- Break-even model with FTD volumes and player values you could defend to an investor
Whether the stack, the contracts and the people you have lined up can run a casino on day one, or only on paper.
Platform & suppliers
- Platform contract read properly - fee structure, minimums, revenue-share cliffs, term and exit
- Game and aggregator coverage against what your target markets actually play, plus any exclusivity traps
- Back office capability tested against your plan: segmentation, bonusing, limits, manual adjustments
- Reporting you can read on day one - GGR by game, by segment, by channel, without a data request
- Live casino, sportsbook or crash-game provider terms where they apply
- Integration status against the launch date you have announced, not the one in the contract
Payments
- PSP coverage per market, with a working backup route on your two biggest ones
- Deposit success rate expectations set, and someone accountable for watching them
- Withdrawal process end to end - SLA, manual review triggers, and who actually staffs it
- Fraud and chargeback rules configured in the system, not just agreed in a contract
- Rolling reserve and settlement terms modelled into the cashflow rather than discovered in month two
People & process
- Org chart against what a live casino genuinely needs at launch - support, payments, fraud, RG, CRM
- Support coverage - hours, languages, channels, and the escalation path behind them
- Who performs manual reviews at 2am on a Sunday, and what they are authorised to decide
- Supplier and internal SLAs defined, measurable, and monitored by a named person
- Incident and escalation process - who gets called when the site goes down mid-weekend
Whether your first month buys players you can keep, and whether you will know quickly enough if it does not.
Launch mechanics
- Launch sequencing - soft launch, load testing, and real-money test transactions before the doors open
- Registration and KYC funnel tested on mobile, in every language you claim to support
- Tracking, postbacks and attribution proven end to end before a euro of media spend
- The launch dashboard everybody reads, and the daily cadence around it for the first 30 days
- Lobby merchandising, game placement and the first-session experience reviewed the way a player meets it
- A rollback plan for the scenario where week one goes badly
Acquisition & bonuses
- Channel mix and budget with a stop-loss per channel, agreed before launch rather than during it
- Affiliate programme terms - commercial model, negative carryover, and how you handle low-quality traffic
- Welcome offer arithmetic: bonus cost per FTD, wagering, expected redemption, and worst-case exposure
- Bonus abuse controls actually configured - game weighting, max bet, duplicate device and payment detection
- Advertising and creative compliance for each regulated market you are promoting in
Whether anything exists beyond the welcome offer, and whether your margin survives the retention plan.
Retention & margin
- A retention plan that exists past the welcome bonus - lifecycle, VIP, reactivation, and who owns each
- CRM tooling and segmentation configured in the platform, not sketched in a deck
- Bonus spend as a percentage of NGR, with a ceiling and someone monitoring it weekly
- VIP policy - who qualifies, what they get, and who signs off discretionary spend
- Cohort tracking: player value, payback period, and return by acquisition channel
- Game mix and RTP configuration against your margin target
- Responsible gaming interventions designed to protect players and the P&L at the same time
- Churn triggers defined, with the win-back economics that justify acting on each one
- The four numbers the founder reads every week, and where they come from
Ten working days.
Tell us about your casino launch.
Six questions, two minutes. Enough for us to tell you whether the audit is the right thing for you right now - and enough that the first call starts somewhere useful rather than at the beginning.
We reply within one business day. If you would rather just talk it through, book a free 30-minute call instead.
The ones people actually ask.
What does it cost to launch an online casino?
It varies enormously - licence jurisdiction, target markets, and whether you go white label, turnkey or proprietary can move the number by an order of magnitude. The figure that actually matters is not the setup cost but the cost to first profit, because that is what your runway has to cover. Working out yours is one of the things this audit does.
When should I do this?
Once your licence and platform decisions are made, any time from the final build to the first few months live. Before launch, the findings are cheapest to act on. After launch, you have real numbers to score them against.
Is this a compliance audit?
No. This is a commercial and operational readiness review. It is not a regulatory compliance audit for a licensing authority, not RNG or game certification, not penetration testing, and not legal advice. Where you need any of those, the report tells you so and what to ask for.
We have already launched. Is it still useful?
Yes, and it is often more useful, because you have real data instead of assumptions. Most of the 50 checkpoints apply to a live operation.
Do you sign an NDA?
Yes, before intake. You will be handing over contracts, financial models and back office access, and none of it goes anywhere.
Do I have to hire you afterwards?
No, and the fix list is written on that assumption - sequenced and owner-assigned so your own team can work through it without us. If you would rather we took some of it on, we can talk about that separately.
The Cheapest Time to Find a Problem Is Now
Two weeks, €3,500, and 50 checkpoints between you and an expensive first quarter.
30 minutes. No obligation. Just clarity.