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iGaming Consultancy

Four Phases
to a Profitable
iGaming
Business

Most online casinos burn through their runway before they ever turn a profit. Our 4-phase framework is for iGaming Operators who want to survive year one.

Book a Free Call 30 minutes · No obligation · Just clarity
Book a Free Call 30 minutes · No obligation · Just clarity
The KickStart iGaming Framework

A structured path from concept
to profitable operation.

Why Operators Choose KickStart iGaming Consultancy

We don't do generalist consultancy.
iGaming is all we do.

01
iGaming Only
We're not a general business consultancy that has an iGaming practice. Every client we work with is building or scaling an online gambling business. That focus means faster insight and fewer wrong turns.
02
We've Seen a Lot of Launches
The patterns that lead to a difficult first month are remarkably consistent. We know what they look like early, which means we can head them off before they become expensive.
03
Operational Realism
We've seen what under-resourced launches look like. Our operational planning is grounded in what's actually needed to run an iGaming business - not what sounds lean on paper but creates crises in practice.
04
We Design for Margin, Not Just Metrics
Profitable retention is harder than optimising KPIs. Every framework we build is grounded in what it costs and what it earns - not just whether players feel rewarded.
Judd Muir, founder of KickStart iGaming

Hi, I'm Judd. I ran my own online casinos for 12 years before I started advising other people on theirs. Every KickStart engagement is run by me personally, with specialists brought in where the job needs them.

Where Operators Start

Wherever you are,
start with a call.

Thirty minutes, no obligation. Tell me where you are and I'll tell you what you actually need - even if that's "nothing from me, yet".

Still planning?

No licence, no platform, no money committed yet. This is the best time to talk.

Usually leads to: the Ready phase. Licence, corporate structure and financial planning, clear before you spend.

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Building?

Licence and platform chosen, launch date on the calendar.

Usually leads to: the Launch Audit or the Set and Go! phases.

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Live and it isn't working?

Players are coming in but the margin isn't.

Usually leads to: the Launch Audit or the Grow phase.

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Researching first? The licence guides compare seven jurisdictions on cost, timeline and tax, and Operator Intelligence covers the failures that sink new casinos.

Common Questions

What operators ask us first.

What does an iGaming consultancy actually do?

An iGaming consultancy advises online casino and sportsbook operators on the decisions that determine whether the business works commercially - which licence to hold, which platform and payment providers to sign, what the launch will really cost, and how to acquire and retain players at a margin. We work as operators rather than analysts, so every engagement ends in documents you can execute from rather than a set of recommendations.

How much does it cost to launch an online casino?

The setup figure varies enormously by licence jurisdiction, target markets and whether you go white label, turnkey or proprietary. Year-one licensing alone ranges from about €25,000 for Anjouan to €76,000-€96,000 for a Malta MGA licence, before share capital. The number that actually matters is not setup cost but cost to first profit, because that is what your runway has to cover, and it is almost always larger than founders expect.

Which iGaming licence should I choose?

It depends on which markets you intend to serve, how much capital you can tie up, how quickly you need to be live, and whether you need Tier-1 payment processing. Anjouan and Nevis are the cheapest and fastest offshore routes. Curaçao is the best-known offshore licence, but since its 2024 reform it is slower and more expensive than it was. Malta and the Isle of Man carry more weight with players, banks and acquirers but cost considerably more. Our jurisdiction guides set out costs, timelines and trade-offs for all seven.

When is the right time to bring in an iGaming consultant?

Before the money is committed. The cheapest point to change a licensing, platform or payments decision is while it is still a decision. The second-best moment is immediately after a soft launch, when you have real numbers but have not yet scaled spend behind them. The expensive moment is month three of a live brand that is not working.

Do you work with operators outside Europe?

Yes. We work with operators globally, and market selection is one of the things we advise on rather than assume. What changes by region is the licensing route, the payment stack and the acquisition economics - the framework itself does not.

Ready to KickStart Your iGaming Success?

Let's discuss how our framework can accelerate your iGaming business launch and growth.

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30 minutes · No obligation · Just clarity